Improve the quality of real estate competition

 Competition to enhance the quality of real estate within the past two months www.thebeijingnews.com ・ 2004-11-19 herbs have been put together, the world famous gardens such as real estate market, there are a number of projects at the approval stage of new projects and more from the well-known enterprises development, which indicates that low-level southwest of the property market is expected to get rid of price competition in the industry predict that, with the presence of large real estate development companies, real estate market in southwest China will be more intense competition, and competition will promote the product throughout the property market quality improvement. projects surged, the promotion of product quality to improve the property market in Southwest recent surge in the number of new projects, as this winter is a major highlight of the Beijing property market. It is understood that the area within the opening of the project nearly two months have beads Jiang Fengjing, patron of the living Yi Shu, put vanilla Hall, world famous gardens, Yihai Garden six, and after opening of the project there Daning Village, Green City apartment lily, sunflowers community projects. In addition to these projects has been opened, is currently in the approval phase of the project also includes the body of the Olympic Garden, Huakai Garden, Beijing International Garden, Pearl Royal, California County and other water projects, which are expected to open at the end of the year or early next year. shows that the development of southwest China has entered the property market the fast lane. For the current property market tend to come out of Southwest hot trend, Beijing backing home (Group) Company deputy general manager Tian Xinhua analysts believe that other regions due to the current lack of land resources is more, in this context, highlights the Southwest land reserves and more the advantages of low building density, which also attracted a large number of developers began to enter the market, many of them large brand developers. According to Tian Xinhua, the current block has been speculation the southwest region of it, just a big Ning Reservoir area has gathered twenty development companies, but some have not started it. can be expected, the competitive real estate market in southwest China will be more intense, and intense competition will promote the improvement of product quality throughout the property. tape project gathered, moving away from price competition, Marketing Director of the Centre, according to years Huacheng Xi Huang, due to the southwest of land rich in resources, strong presence of the developer, the project gathered in the broader market has become the most significant feature of the property market in Southwest China. to Huaxiang Area only to the City of Victoria in the southwest between the tape ring there are four projects, including Sanhuanxincheng, Wannian Flower, Yihai Garden, the future city. Although a small number of properties for sale in the region, but the development of the scale are very large, are basically the broader market of more than one million square meters. In addition, the region has brought together a group of medium-sized real estate projects, such as floor area of approximately 50 million square meters of silver to their homes, construction area of 600,000 square meters Chuang-dimensional garden, building area of 43 million square meters of Tianlun Jincheng, construction area is 34 million square meters of Fujin Garden, building area of 40 square meters of Diqijiequ and so on. In addition to Huaxiang area, Fangshan tape recently introduced the project area is also very prominent, which Greentown area of lily of the building 63 million square meters, another California water project opening next year, the county building area of 65 square meters. In addition, the recent opening of the world famous gardens of new projects Its total construction area is up to 320 million square meters, is the largest project in Southwest China. According to another report, in the above new projects, many of them are well-known real estate company developing the project, such as the Green City Group , patron of the Home Group, Capital Group, China Resources Group, which also indicates that the project will not only get rid of southwest China over the low level of price competition, but also in the development of enterprises under the guidance of well-known, showing a multi-level structure of real estate products. Residential product upgrades, showing multi-level product structure with the southwestern region of developers increased their strength, the new real estate products out of the ordinary pattern of residential products, showing a richer product mix. Currently villas, garden houses is no longer luxury items such as east and north areas of patents, Southwest recently emerged as patron to the Home Arts villa, put vanilla together, about the opening of the California water gun, the Beijing International Garden and a number of villa projects, in addition, large Ning Hill, Greentown Lily apartments, Chu Jiang Fengjing, Yihai Garden are high-end residential projects. It is understood that most of these high-end price of relatively modest projects, in general, in other regions to purchase an average house price , in the southwestern region can enjoy the high-end residential quality. for the residential product mix upgrade, Beijing Real Estate Development Co., Ltd., general manager of Nikko Zhao Ge analysts believe that this is also the result of market supply and demand driven. For example, the first is the Fangshan District affordable housing as a mainstream product, with the market demand for housing increased, the current high-end residential is not uncommon in the region. Since joining the high-end project southwest of the property market, the region's real estate products showed a trend of diversification. It is understood that the regional building types including affordable housing projects, general residential, garden houses, apartments, Diepin villas, single-family villas and so on. With the emergence of these products, the same level of public construction and commercial facilities have been entered markets, hotels, office buildings, shopping streets and other products have gradually become another hot spot development. segmentation obvious differences in the property market to competition was also introduced Zhao Ge, with the increasing number of regional projects, real estate would have a competition In this context, the difference with the quality construction of products is particularly important. According to report, the current developer for the southwest region and enhance product competitiveness, but also refined the product, which is located in Fangshan District of the world famous gardens The first phase development of apartments for the elderly mainly for the elderly provides a number of human support services, such as health monitoring systems, health monitoring aid system, health systems, digital catering. In addition, during the sixth developer Yihai Garden the time of product development, also began to strengthen the function of the division of labor, elderly and youth were introduced apartments, and carry out development and construction. In this regard, Huakai Investment Group Co., Ltd. Sales Director Wang Zhengliang said that the current building southwest of the regional environment still lags behind, and this situation is not by individual developers to be able to change, in order to create a healthy competitive environment, developers can do more from the product itself, creating a unique brand of community culture and community. species of the order of healthy competition, not only improves the quality of life of residents, but also improve the overall value of the project. external environment, development and construction of ecological environment with good community groups upgrade the growing home, home buyers have been concerned about from a simple lots, units began to shift attention to ecological, health, environment, in this context, the southwest region of low building density, eco- good advantage of the environment emerged. It is understood that there are already many developers, the southwest region aware of this, the use of project external environment, development and construction of a good community environment. Fangshan District, the project --- the world famous tape Park, southwest of the mountains on the use of the hot springs, hot springs not only 65 degrees Celsius into the community, also the community, tree, Eucommia trees, building a set of green and ecological health in one's community garden. Laguna Peninsula is also the developer of the community surrounding the use of water resources, not only will the introduction of community water Hedgehog, is also planning a more than 2 million square meters of the community landscape, the use of marine-themed design techniques, the different themed attractions scattered distribution along the building layout. And the district has laid a large area of landscape vegetation, the introduction of cedar, golden weeping willow, and other valuable species. In addition to the world Name Park, Laguna Peninsula natural resources such use of external projects, the property market there are many projects Southwest introduced the concept of advanced landscape design, construction, unique and comfortable landscape. such as backing Villa to the Home Arts building in the community the five natural meandering flow of water, use of natural terrain, the design of the waterfall, cascading and other landscapes. The references to the same herbs in the Fangshan district court in the northwestern side of planning a 10 million square meters of agricultural sightseeing garden, plus around more than in the community around the trees, the villa area is surrounded by green landscape, and this is very rare in other regions. investment destination community shops popular with investors Yihai community garden shop rental rate of 8% per year growth, has risen to 60 yuan / square meter / month, according to marketing director Yihai Garden Gu Yan Jieshao, from the large environment, the Southwest relative lack of commercial support, community support for the consumer business has become the main type, so far commercial buildings in the region popular with investors, which also southwest of the commercial real estate developers to provide a business opportunity. According to reports, the community garden shops Yihai substantial increase in rent, from the earliest times of 30 yuan / square meter / month, rise to the current 60 yuan / square meter / month, annual growth rate of 8%. even if the rent continues to increase, but the shop is still in short supply in the state, in order to better provide community services to the owners and create higher profits now ready Yihai Garden businesses within the community to upgrade. Huacheng According to years of commercial real estate center manager Yang Hailong introduced years the residents of Flower City to a family of three main composition, age structure, mainly in 25 to 30 years old between annual household income of more than half of 6 million yuan. According to the survey results, planning three years Huacheng commercial type. One is to separate the body frame and the main form of business   Street;Sales of the company planning Fu-sheng said the lack of commercial facilities in Southwest China is the industry consensus, but developers in the region has improved all aspects of the regional business environment, intended to compensate the shortage of Southwest area of supporting, for example, the planning of the International Garden Beijing thousands of square meters of commercial facilities, security Lixin Court, Diqijiequ, world famous gardens, orange's, Huacheng years, Zhuang Wei Duomo City is developing residential and other commercial projects in both. I believe in 2012, the share Housing will not believe that life here is not convenient.