China Economic Net Singapore, January 17 (Reporter Kit) Singapore land and resources is small, only 700 square kilometers of land, natural resources is scarce, and even drinking water is imported from abroad, can be said to be a country heavily dependent on imports. But Singapore and avoid weaknesses, take advantage of its unique geographical advantage to develop exhibition economy, promote tourism revitalization, with very significant economic benefits.
engage in convention and exhibition industry in Singapore is very obvious geographical advantages. In the center of Singapore's three-hour flight distance, 2.5 million people living in each of the nearest 300 million transit passengers only. Currently, 64 international airlines in Singapore route, direct flights to 50 countries may be 154 cities. The location of such a hub in Singapore, is ideal for engaging in an international exhibition. Moreover, Singapore's immigration is very convenient, Singapore Yang machine is repeated as the best international airports. General passenger plane, the ten minutes you can get checked baggage. So much of the media are held in the Singapore International Convention and Exhibition as the most suitable one of the cities. According to the China Economic Net
understand the scale of Singapore's international exhibition and the number of ranking first in Asia, the world No. 5. Tourism to Singapore each year and participate in various international conferences, exhibitions people than the total population of more than Singapore. Indicates the exhibition of the Singapore Economic Development played a great role in promoting.
Singapore Tourism Board meeting following an exhibition dedicated department, established in 1974, the main responsibility is to assist and work with the exhibition company, but to the international practice on the promotion and introduction of Singapore favorable conditions for international exhibitions, promotions, various exhibitions held in Singapore. The exhibition is not the Department of Management Conference, the company does not charge any fees to the exhibition. Conference and Exhibition every year, the Department plans to introduce the Singapore Tourism Exhibition around the world the situation, such as in the first half to go to Europe, in the second half went to the United States and around the world exhibition held in Singapore's economic seminars to understand the world in Singapore advantages in this respect, fully reflects the Singapore government departments in the exhibition services in the economy. In general, Singapore's MICE market research companies have their own departments, they will identify the market demand for exhibition projects. Many exhibitors have now followed the convention used to go, you want to open up the market of a country or region, are generally held the first exhibition by exhibition company, and then to show the form of market development. Fair market is the demand side there is a participating vendor, while there is a desire of people to visit, this is to combine the two exhibition companies success.
exhibition held in Singapore do not need any approval procedures. The role of the government departments concerned are mainly coordination and cooperation. And the Singapore Government has invested in the exhibition is also a great party. Because the government infrastructure in the show every 1 dollar invested, will generate 10 dollars of benefits.
Singapore Expo is the background by the PSA with the government investment to establish. The Expo Center Exhibition area of 60,000 square meters, high ceilings, no pillars blocking, it is suitable for large-scale machinery exhibition. Here not only have direct access to MTR station, but also three interlinked highways, together with a large parking lot, in addition to a million people dine at the same time for various restaurants, exhibitors and visitors for the provision of business meals.
another very unique exhibition is the Singapore International Convention and Exhibition Centre, is a 80 by 11 Hong Kong business tycoon Prime Minister Lee Kuan Yew when he proposed to set up. The center area of 100,000 square meters, which has no pillars of Singapore's largest conference hall can accommodate 12,000 delegates, the Centre is equipped with advanced translation, communication and dissemination systems. Held here annually in a variety of conferences, exhibitions and other activities over 1200, more than many international summit meetings are held here.
just opened in Singapore last year, two vacation recreation resort, which are attached to large conference and exhibition center, the Singapore Exhibition and the tourist reception capacity further strengthened.
Singapore is just a small country, but there are dozens of furniture, a certain amount of exhibition companies, competition is fierce. But the competition here is healthy, very little price war with each other. Convention found a Most
Singapore companies are emphasizing service to win the exhibition, the most important is to improve the quality of the show. Generally believed that the number of visitors to the exhibition is not the most important, the key is to look at the quality of visitors, exhibitors not want to see professionals. The usual practice is to release survey for visitors to understand the basic situation of the visitors, with the words of the industry, the most important thing is allow exhibitors to get the business. Singaporeans that the show should do a brand, if the show has its own brand, will be able to attract exhibitors to participate, you can land gone out of existence next session. If you only do once a show is sure to lose money, then, must create the brand, next session gone out of existence, it may be profitable.
No comments:
Post a Comment